Radhakrishnan V.K. the Founder and CEO, brings an impressive three decades of experience to the fragrance industry. Having developed over 1,000 products throughout his illustrious career, he is renowned not just for his technical expertise but also for his deep understanding of various markets—MENA, the Indian sub-continent, the EU, the US, the UK, and Africa. This vast regional engagement has allowed Radhakrishnan to absorb and anticipate evolving scent preferences, ensuring that his strategies are always ahead of the curve. His consultancy has been instrumental in elevating numerous fragrance brands, making them household names across continents.

What sets Radhakrishnan apart is his rare “sixth sense Beauté” for identifying and curating quality scents. He harmoniously blends creative vision with operational precision, overseeing each stage from concept ideation to product rollout. His ability to translate creative ideas into scalable, high-impact products has made him a trusted advisor to both emerging and established brands. Thanks to his visionary leadership and innovative scent strategies, he has played a key role in shaping the olfactory identity of some of the region’s most beloved fragrance labels, earning a reputation for reliability, artistry, and business acumen.